Redken


Redken

Full Description


Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.

Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for our haircare and styling lines.
Patent #6,015,574 was issued for Redken’s exclusive Interbond Conditioning System. An integral part of Redken’s haircare collection, it provides simple solutions to specific needs by carrying highly specialized ingredients to the hair. These ingredients help transform the hair’s inner structure while dramatically improving its outer appearance.

Patent #6,013,250 was issued for Redken’s new 3D Repair Complex, which is in the EXTREME line of haircare products. Delivered by the Interbond Conditioning System, the 3D Repair Complex includes proteins, ceramide and natural lipids to help provide internal strength, cuticle reinforcement and protective resurfacing to distressed hair.

2007
In 2008, Redken 5th Avenue NYC was announced as one of the “Icons of the American Marketplace” together with 256 other American brands. Random House Publishing in partnership with Columbia University honored consumer brand excellence to the top 257 brands out of 800 nominations. Redken is the only haircare brand named and the tribute is commemorated in a hardbound coffee table book.

And for the future…
Our commitment to formulate scientifically superior products for the global salon community continues, and as we forge ahead in the millennium, our awareness of fashion, street trends and modern hair needs will only enhance our scientific strength.

 

 



Category


Leave a Reply

You must be logged in to post a comment.